Goodbye pen and paper - what modern architecture looks like

Why architects benefit from 3D visualization


The "digital lifestyle" has been conquering the globe, and, of course, the business world, since the 2000s. The digitalized world brings immense advantages: great cost savings and fast communication, to name just the most essential ones. 


Take advantage of digitization 

The architecture industry should take even more advantage of this achievement of modernity to present a realistic and vivid picture of a construction project to clientele. 

Here is a link to the blog article: "Advantages of 3D visualization - Learn more".

With 3D visualizations, also known as CGI (Computer Generated Imagery), which are realistic digitally created graphics of objects, the clientele sees the end result before it is even put into practice. Unlike inanimate drawings and plans, which are usually only understood by experts, CGI evokes emotion, creates excitement, and creates real images in the mind. Time to be inspired. 

Not a trend, but an imperative 

Professional 3D visualization is not a trend, but a necessity, and is now the order of the day in the high-end architecture industry. Thanks to new techniques and advanced software, architects and interior designers can move completely to 3D design. Pen and paper have gone digital!

Visualizations in the three-dimensional interior design industry include 3D renderings, visualizations, graphics, and computer-generated photos. The technology offers a number of advantages: first and foremost, realistic and probable realization of the content. 

Bird's-eye view of a housing complex in Germany

Onto the next level

The rapid progress in 3D design also has its crux. Architects can create mesmerizing experiences and distribute them on a variety of channels, including virtual reality (VR) and augmented reality (AR). However, it takes months to years to hone this artform, perfect the visualization techniques, and integrate them into the workflow. 


Benefits of 3D visuals: 

Hassle-free error capture and addition of changes

Fine-tuning and coordination with the clientele on the design. Very rarely does a design get accepted at the first presentation. Most of the time, changes are still requested. As a 3D architect, this additional work is child's play. 


When you show elaborate renderings from multiple angles to highlight all the important modules, it's easier to pinpoint sources of error. Even better are 3D rendering walkthroughs, which give the viewer a more naturalistic and realistic perspective and allows you to spot inconsistencies.

Investment in the future

3D visualization is a modern method that is becoming more established and consolidated in the architectural industry. The technology, with its far-reaching possibilities, is still in its infancy. This method first developed in response to the need for innovation of web technologies. 

Investing in tools that, unlike 3D visualization, will soon be obsolete, is money poorly invested. On the other hand, it is much more interesting to bet on the future of technology, such as virtual and augmented reality. Virtual reality helps designers take their clients on a realistic tour and experience the new design concept. VR can be of use in the course of projects if the designer needs to create a completely new rendering.


Realism impresses

3D interior design is, above all, art. Solutions need to be as realistic as they are believable. 3D visualizations create an environment where people spend most of their lives, whether it's a business office or a home. 

To create realistic renderings, you need polygonal product models that represent highly detailed objects. Furthermore, it is equally important to use high-quality textures and materials. Realistic renderings focus on shadows, light, and reflections. 

Interior vizualisation of a living room


Convincing marketing

The use of a building tour, 360° tour, or renderings with diverse lighting systems can be crucial for a successful marketing strategy. In addition, photos are exceptionally useful in a blog post. Photos make any project more appealing, which makes it easier to imagine.

The latest web technologies allow walkthroughs to be embedded on the website, making them accessible to guests. 

To build digital reach, use renderings on social media channels. To give some specific examples: Through renderings, you encourage participation in contests on the web, or you use 3D graphics for online ad campaigns.