Nowadays weare coming across 3D visualizations more and more often – when we leaf through furniture catalogs, look for real estate, or shop on the Internet. If they are well done, the difference from a photo can no loger be determined. Find out what advantages 3D visualization offers, what the costs are and why some industries can no longer do without it.
3D visualization is the conversion of technical drawings and two-dimensional data into three-dimensional virtual models or rooms. The use of architectural visualization has become indispensable in the real estate industry. It is vital to successful project planning and is an important planning component for determining on the success of the project. 3D visualizations are also essential for marketing a real estate project. They are used, among other things, in presentations, on construction signs, and in virtual tours. Potential buyers get an authentic impression of the property through photo-realistic visualizations. This makes the purchase decision much easier.
In addition to the real estate industry, 3D visualizations are used in lighting planning. Different lighting concepts can be optimally compared, and the visualizations help the customer become familiar with the lighting concept. Not only that but later problems, such as glare from shiny surfaces that are already in the room, can be identified early on in visualizations.
However, 3D product visualizations are also used more and more frequently. The advantage is obvious: 3D visualizations are a cost- and time-saving way to implement appealing product photos. Whether in catalogs or online shops –, they make products tangible, arouse emotions, and create incentives to buy. Previously, expensive locations had to be booked and entire interiors were staged with home staging-, now, entire-room worlds can be created relatively inexpensively on the PC. This can result in decreased construction nd dismantling times as well as personnel costs. Another unbeatable advantage: 3D visualizations are reproducible. Hundreds of product images that are created over a long period of time can be reproduced exactly in terms of appearance and quality. This is an important factor for harmonious product presentation in online shops and catalogs. Such a result simply cannot be achieved with product photography. Not only do 3D visualizations make sense for ready-to-sell products, but product prototypes can be implemented photo-realistically in a rendering. This way, optimizations can be carried out quickly and easily, even before expensive production begins. A 3D visualization can be flexibly adapted so that materials and colors can be quickly exchanged and compared.
There is no general answer to the question of how much 3D visualization costs. A decisive point in the question of costs is where and how the 3D visualization should be used later. Visualizations that are used in print media require higher resolutions than those that are created for digital publications. The desired level of detail and photorealism also plays an important role in the price question. A realistic interior visualization, in which details such as indoor plants and decorations are shown, costs more than a minimalist room representation without interior decoration. There are also differences when it comes to product visualization: from an inexpensive product cut-out against a white background to detailed 360-degree animation. The price ranges can vary widely here—from inexpensive rendering that costs under 800 euros to visualizations in the mid-four-digit range. Customers should seek advice here: An absolutely photo-realistic representation is not always necessary. This can depend on the project phase or the target medium, among other things. A trustworthy agency with experienced 3D artists is essential in any case.